La Riche Directions Bloodstone 100

La Riche Directions Semi-Permanent Conditioning Hair Color

Exceptional hair color at home – vibrant, intense, and safe!

Wash-Off Hair Toners

La Riche Directions products are semi-permanent hair dyes, created for those who want vibrant color without damaging their hair. They are perfect for bleached hair, providing a striking shade that lasts up to 10 washes.

These dyes contain no oxidants and are not tested on animals, making them a safe choice for everyone.

Intense, vivid colors

Perfect coverage of strands

Ideal for bleached hair

No oxidants - safe for hair

Not tested on animals

Wash your hair with a pH neutral shampoo (no conditioner).

Towel dry your hair.

Apply the dye with a brush and comb thoroughly until lather appears.

Leave the dye on for 15-30 minutes, depending on the intensity of the color. Lighter shades may require longer combing.

Rinse your hair with warm water.

For best results, soften your hair before application.

Do not mix dye with hydrogen peroxide.

Do not apply dye to eyebrows or eyelashes.

Wear protective gloves and avoid contact with eyes and mouth.