Ammonia-free long-lasting hair color INOA by LORÉAL PROFESSIONNEL PARIS. INOA, a journey towards a high-end oil-enriched hair color, ammonia-free, and adapted thanks to an innovative technology. A decade after its introduction, INOA presents a revolutionary formula, a refreshed image and a new approach to professional diagnosis. The improved formula : INOA relies on an innovative technology, the Oil Delivery System, ODS (for Oil Delivery System), which uses an exceptional concentration of 60% oils, thus allowing the pigments to be transported directly into the hair. With this renewed version of INOA, the results are even more impressive : - Full coverage of white hair reaching 100%. - Dynamic and captivating shades. - A noticeable improvement in hair texture. - 48% increased hair shine*. - Vegan product**. - More pleasant formulation to use. - Faster and easier preparation***. New presentation : INOA features a modernized design, more elegant packaging, and above all, is more environmentally friendly. The tube is now made from 95% recycled aluminum, and all packaging includes a QR code for access to educational resources. INOA New : A new diagnostic tool appears in the Style My Hair Pro app : INOA [iD]. *Laboratory tests compared to the condition of the hair before dyeing. **Vegan commitment** : No animal products are included. ***Comparison with the previous version of iNOA based on laboratory tests. The Seller confirms that its products comply with all applicable laws and are only offered if they comply with Joom's policies and European laws on product safety and conformity.
